A discussion with Benjamin Harris, Assistant Professor and Instruction/Liaison Librarian at Trinity, about fast-spreading altered photos like the "crasher squirrel" led me to an blog entry/essay called If It Doesn't Spread, It's Dead (Part Seven): Aesthetic and Structural Strategies by Henry Jenkins.
He discusses the spread of such media penomena as the Cadbury's "Gorilla" spot -- an ad featuring nothing but a life-size Cadbury-purple Gorilla belting out the drumline to Phil Collins classic "Something in the Air Tonight" which, he says, “didn't spread just because it was 'producerly'. It was also incredibly amusing. There is still truth in the notion that good, compelling content remains a crucial factor in the spreadability media.”
Read the essay, certainly, but – if you haven’t seen the gorilla on You Tube, check out his (or her??) awesome moves.
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